The internet is bursting with opportunity. Statista.com projects that the number of internet users will surpass 5 billion in the coming years, that’s over 63% of the world’s population.
With everyone’s eyes glued to their laptops and smartphones consuming a constant stream of content, it’s no surprise that blogging is one of the most powerful tools to supercharge visibility, gain new supporters and increase revenue for businesses and non-profits of all sizes.
The numbers don’t lie — organizations that blog at least once a month generate 67% more leads than those that don't (Nonprofit Hub, 2015). And if that isn’t enough to convince you, here are even more reasons to start a blog and contribute to it regularly.
Provide value to your target audience
Do you remember the old days before digital marketing? Selling products and services meant unsolicited knocks on your door, soggy flyers in your mailbox and interruptions to your favorite tv show.
Thankfully, those days are long gone. No longer does marketing look like unwanted advertising and irritating cold calls. Instead, marketing can be a helpful how-to blog, an engaging interview with your favorite thought leader, or a heartwarming and inspiring story.
Blogging takes a customer-centric approach that provides value while simultaneously building your brand. It’s a win/win for you and your readers!
Create a community of advocates
Modern-day consumers expect more from the brands they choose to support. According to a survey by Edelman, 64% of consumers choose to buy from brands that share their values. Your organization isn’t just selling products and services, you’re selling your story, your mission, vision, and values. You’re selling a lifestyle, a sense of belonging and a community.
By regularly blogging and sharing your stories, you will create connection among your readers, bringing together a community of like-minded individuals who will become a loyal and engaged following. When members of your community are engaged and passionate about your brand, they are more likely to become advocates and share their positive experiences with others.
Establish your authority in a crowded marketplace
Let’s face it, competition in today’s marketplace (no matter what the industry) is fierce! Differentiating your unique value proposition in a sea of competition is no longer a nice-to-do, it’s a must-do.
Establishing your expertise on a certain subject is one great way to set yourself apart from the competition, and your blog is the perfect platform to do it. Blog content that provides innovative ideas, important advice and perspectives on current trends and issues will position you as a respected thought leader. By demonstrating authority in your field, you’ll build trust and credibility with your target audience and blow the competition out of the water.
So, what are you waiting for? Get started!
"A year from now you may wish you had started today." - Karen Lamb
It’s important to remember that blogging will not get you instant results. It takes time and regular contributions to start seeing an uptick in traffic. The more effort you put into making your blog a success, the more ROI you’re sure to see. This is a great excuse to start your blog now. The sooner you start, the sooner you’ll start seeing results.
Not sure how to start? If you need help getting set-up or contributing to your blog regularly, make sure to reach out to a freelance writer.