According to Gary Vaynerchuk, CEO and co-founder of VaynerMedia,"If you're not putting out relevant content in relevant places, you don't exist."
Although Mr. Vaynerchuck makes a great point, writing high-quality content that achieves your goals isn’t always easy. Planning and writing engaging content and amplifying it through all the relevant channels can be an onerous task, one that is often pushed to the side.
This is where freelance writers can help. Outsourcing writing projects gives busy employees the time they need to focus on their most pressing tasks, while continuing to prioritize the evolving content needs of the business.
Still not convinced? Here are even more reasons why you should consider hiring a freelance writer.
They’re budget friendly
According to Upwork, businesses save an average of 30% on labor costs by hiring a freelancer instead of a full-time employee.
Freelance writers often work on an hourly or project-to-project basis. This is great news for you, because it means you only pay for the work they complete. There’s no need to commit to paying another full-time salary or provide extra benefits, equipment, or office space. You can work with a freelance writer on an as-needed basis, which is ideal for businesses that have fluctuating content needs.
Freelance writers often work independently and efficiently. This means they can rapidly turn around projects, while still providing high-quality work. If you need content on a tight deadline but your employees are tied up, a freelance writer might be the best option for you.
They also offer flexibility in terms of project scope and timelines. They can work on a one-time project or a long-term basis, depending on your needs. This flexibility allows you to scale your content strategy up or down as needed, without having to worry about the cost and commitment associated with hiring a full-time writer.
They bring fresh perspectives
“Originality is simply a pair of fresh eyes.” - Thomas W. Higginson
Sometimes, a fresh perspective is all you need to take your content strategy from good to great. When you’re so close to your daily work, it isn’t always clear what new opportunities for improvement exist.
Freelance writers come with a fresh perspective and can bring new ideas and approaches to your content strategy. This can and will help your business stand out among competitors and reach new audiences.
They provide a wealth of expertise
Freelance writers are often experts in their field, specializing in certain industries or project type. Some freelancers are experts at creating effective sales pages, case studies, or blog posts. Other freelancers have deep expertise in finance, healthcare, business, or travel. I personally specialize in writing impactful content for non-profit and social purpose organizations.
Whatever your specific need, there is freelance writing expert out there who can bring a wealth of value and knowledge.
Finding the perfect freelance writer for your business
So you’ve decided you want to go ahead and hire a talented writer to contribute to your team. Now you may be wondering how to go about finding one that’s right for your business.
More experienced and established writers often garner most of their clients through referrals, so asking your network to recommend someone can be an effective way to meet writers where they are. You can also find this group of writers by searching on LinkedIn or Googling “freelance writer” to find their professional websites.
If you’re a non-profit, B-Corp, small business or socially conscious organization looking to hire a writer, please reach out to me and I’m happy to help.